Celebrating its 16th year, My Dream in a Shoebox (MDIAS), the annual education campaign led by strategic integrated marketing agency TeamAsia, has launched the first of a series of gift-giving programs for its advocacy aimed at supporting underprivileged children.

In partnership with Eastern Communications, volunteers recently distributed various school supplies to 300 beneficiaries of the Payatas Orione Foundation Inc. (PAOFI) at the Atis Covered Court, Area B., Brgy. Payatas in Quezon City.

“The gift giving program is not just about providing school supplies, but also about inspiring children to dream big and be whoever they want to be as they grow. We aim to empower these kids to face the future ready with the tools and support they need,” TeamAsia president and chief executive officer Bea Lim said.

The gift-giving program by MDIAS is a testament to the power of community support and the impact of education on young lives. As Lim said, it’s about creating a ripple effect — empowering children today so they can uplift their families and communities tomorrow.