Last 11 November, popular ready-to-wear brand Yoya opened its doors at the Shangri-La Mall, Mandaluyong City. The new store — Shop Yoya — had a whole day shopping celebration, which presented the latest collection from talented designer Yoya Gueco-Verdier. The new collection featured an impressive array of stylish, thoughtfully-designed pieces that resonated with her artistic vision. Each garment told a unique story, inviting customers to express their individuality through fashion.

The well-designed interior was painted in crème or eggshell making it soft and easy on the eye. Lots of pleated panels surround the shop that gives off that chic minimalist Japanese showroom like appeal. Crisp clean and sharp, the total look channels modern, global and universal aesthetics. The mood calm, the vibe is chill and the energy is all about the now.

The event curation was by Ana Amigo, who set the tone for the day, allowing Yoya to shine as she showcased her exquisite designs. Fashion peeps, editors, members of the press, personalities joined in the fun fitting and festive affair. Culinary delights were provided by Alain Verdier, Yoya’s charming husband, whose catering skills added a gourmet flair to the festivities.

The atmosphere was further elevated by the infectious beats of DJ Ricky, whose music kept spirits high throughout the event.z

Shop Yoya is more than just a retail space; it is a reflection of Yoya Gueco-Verdier’s passion and dedication to her craft. It is the dawn of a new chapter in her life and a progressive step forward for the brand. The opening was more than a launch but a heartfelt celebration of community, creativity and connection.