Luxury brand Ferragamo recently opened its Greenbelt 4 boutique with a fresh concept that covers 190-sqm of noteworthy fashion.

The household name in designer retail boasts sleek and modern interiors that showcase a fusion of various materials, elegant forms and contemporary details. 

Clean, crisp and fresh, the store is a luxe setting of chic innovation, with a touch of class that's welcoming. It's definitely a study in retail, defining an elevated and refined approach to store design.

In store are Pre-Spring 2024 pieces and the current bags of the moment are the Fiamma and HUG bags.

The Fiamma is a minimalist piece that takes its name from the first daughter of Wanda and Salvatore Ferragamo. Its classic silhouette, with a distinct rounded organic shape, embodies geometric style in action. The new bag features an asymmetric front flap fastened by a metallic desire that resembles lighter hardware. 

It comes in two practical sizes, with an easily adjustable shoulder strap, and in basic colors like black or red, as well as seasonal options like light camel, dark barolo and lucky charm. 

Sharing the attention of the season is the Hug bag, first introduced as part of Autumn/Winter 2023 collection and has now evolved into earthen tones and tactile fabrications alongside a pouch iteration. 

Its sophisticated classic design and "huggable" shape displays an elevated gesture of commitment to the brand's enduring legacy of craftsmanship and creativity. As a timeless masterpiece, it immortalizes the unparalleled mastery of Florentine artisans.  

The Hug bag exemplifies modern heritage in everyday wear. Made in soft and hard textures, it comes in three different iterations including a pouch and a tote bag in a medium and small size with a removable shoulder strap. 

All painted in an array of classic tones and vibrant hues with gold or palladium finished hardware.

In the Philippines, Ferragamo is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 4, Rustan's Shangri-La and Rustan's Makati. Shop Ferragamo online at Trunc.ph and Rustans.com. Visit www.ssilife.com.ph or follow @ssilifeph on Instagram for more information.