Growing up in Angeles City, Pampanga, the young Justyn Mallo Reyes spent significant time in his grandmother's kitchen to assist in the preparation of meals for the family. Within these hallowed halls, he discovered his love for food at such a young age and never gave up on it. Today, his clientele consists of Hollywood A-Listers, such as Nicole Kidman, The Weeknd, H.E.R, James Hong and Lizzo.

Primarily raised by his caring and loving lola who was an expert in local dishes, Reyes has focused on Filipino fusion cuisine, especially desserts, such as Ube, Artisan Ensaymada, Polvoron, Crème Brûlée Cake, Cake Cannery, Belgian Chocolate Cheese Cake and several Filipino kakanins.

After graduating with a business degree from the De La Salle-College of Saint Benilde, Reyes pursued his aspired culinary path, taking with him essential life lessons in independence and resilience he internalized along the way.