CATS Group of Companies offices in Greenhills have been a landmark in Edsa for years. The luxury cars — primarily Mercedes Benzes — displayed on their giant glass windows provide daily commuters a glimpse of a good life.

It's a big car company that its second-generation owner, Francis Jonathan Ang, described as something that had a very humble beginning.

His father, Felix Ang, started it as service center for Benzes before it grew to become a dealership and eventually a distributorship of the iconic German brand.

Now, by Francis' own account, it has become much bigger. As in international-level big.

A year after partnering with Inchcape, the company acquired broader access worldwide. After all, Inchcape Philippines has 10 big brands under its umbrella that now also include Chinese brand Changan.

"I see it as the next phase of our development as a company," Ang told the DAILY TRIBUNE Blast on Thursday on the occasion of its facility tour in its C5 headquarters.

"When you look at more advanced markets where Inchcape is participating, in Europe, they already created a solution in order to move forward. And that's part and parcel of why they invested in Philippines."

"To cater to what the industry is calling the omni-channel experience, gaining that from whichever platform you go to. Whether the physical or website or social media. Your experience with the brands remains to be the same. So that it's not you who needs to adjust to us, it's us who adjust to you."

He is joined that afternoon by Alex Hammett, managing director of Inchcape South Asia and Pacific.