‘80s-born brand fuses elegance with irreverence
The contemporary Hogan era takes the House out onto the streets, where elegance meets irreverence
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The contemporary Hogan era takes the House out onto the streets, where elegance meets irreverence
The "spirit of young Milan" is at the heart of Hogan's Autumn/Winter 2024-25 looks, which signals the brand's exciting expansion into a global modern lifestyle brand.
The season's range of iconic Hogan sneakers — diversified, reimagined, upgraded — now becomes the focal point for full ready-to-wear looks.
Highlights include The Hogan Skyscraper — a modernized and ultra-platformed version of the archetypal tennis shoe, which raises your profile and takes you higher into the city skyline; The Hogan 86er — a streamlined interpretation of the popular runners from Hogan's birth year, subtly tumbled for vintage appeal, and the women's design worn with a classic men's H-stitched trench; and The Hogan Hi-Fi — an engineered sports shoe which nods to '80s sporting iconography with its technical trims, "Big H" motif, and ultra-platformed sole; and a voluptuous squishy skate shoe, soft and sweet as marshmallow, trimmed with butter-soft nappa and worn with an '80s-style oversized unisex Crombie.
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The new and elevated bag range includes an interpretation of the Script Bag from the brand's archive. Reworked in modern exaggerated proportions, signature H-stitch details and served in supple skins across both mini and maxi sizes, it is also presented as a unisex XL tote bag with cotton-feel canvas for raw tactility and a printed façade with new "address" logo.
Alongside the reworked icons from the past, there are new silhouettes in super lightweight butter-soft "puffy" Nappa leather, including a riff on a classic '80s "boot bag" as well as a "cushion-cornetto" bag, presented in a rich palette of dark chocolate and cappuccino.
The contemporary Hogan era takes the House out onto the streets, where elegance meets irreverence and Hogan redefines itself through a new expression of relaxed chic built on a wardrobe of deconstructed formal-wear and reimagined archetypes.
Inspiration is taken from the House's rich archive, as well as its birthplace and year, 1986. Fusing past with present to create the future, today's Hogan narrative embodies Milano's broader cultural resurgence, and a sense of "now" defined in equal measures by dynamism and effortless timeless style.
This Hogan's celebration of the city and people of Milano, reflected in the new "address" logo which brings a sense of time and place to the collection's sneakers, ready-to-wear details, and bags.
In the Philippines, Hogan is exclusively distributed by Stores Specialists, Inc. and is located at Shangri-La Plaza.
