DRESSING THE PINOY GOLFER
J.Lindeberg, national team’s official outfitter, proves it’s more than a luxury brand
HIGH-END golf deserves high-end apparel. | PHOTOGRAPH COURTESY OF JDBL Delta Links Corp.
There is someone in any given foursome that comes out of the locker room wearing a J.Lindeberg.
Could be the shirt emblazoned with the ubiquitous "JL" at the back. Or the belt. Heck, could well be the tour bag — the Hermes of golf bags.
At any rate, wearing one inspires admiration. Especially if the golfer carries it well. If you can't perform, "japorms," right?
Yet in all seriousness, if golf is a sport of status, J.Lindeberg is the clothing brand that affirms it. After all, top golf personalities wear them including the members of the Philippine team.
Tribune Golf got the chance to talk to Kitten Pajarillo, general manager of the JDBL Delta Links Corp., which distributes the brand here in the country.
She discussed in detail JL's arrival here more than 10 years ago and its subsequent foray into the subconscious of the brand-minded Filipino golfers.
TG: What made you bring J.Lindeberg here? And when?
KP: The first J.Lindeberg boutique made its debut at SM Aura Premier in May 2013. Previously, J.Lindeberg products were available locally through pro shops until a group of lifelong friends and golf enthusiasts formed JDBL Delta Links Corp. and decided to invest in the brand and establish an independent concept store. The decision to relaunch J.Lindeberg as a stand-alone brand was driven by the increasing demand for premium golf apparel that seamlessly merges style and performance. With the Philippines boasting a vibrant golfing community that appreciates high-quality, fashionable attire both on and off the course, J.Lindeberg felt like a natural fit. Leveraging the brand's reputation for sophisticated design and innovative technology, we were thrilled to seize the opportunity to serve this discerning market. The brand officially launched in the Philippines at a time when we saw an opportunity to meet the evolving needs of golfers and fashion enthusiasts.
TG: Do you have other golf brands aside from J.Lindeberg?
KP: Following the success of J.Lindeberg, JDBL Delta Links Corp. revitalized the multi-brand store Transview. Serving as the Philippine arm of an expansive retail chain network with a presence in Singapore, Malaysia, Indonesia, Thailand, and Vietnam, Transview has become a prominent destination for golf enthusiasts. Presently, JDBL boasts a diverse portfolio of brands, including Callaway, Odyssey, TravisMathew, RLX Golf, Black Clover, Miura Golf, Ecco Golf and Performance Gear.