CEO Jisoo in your area!

BLACKPINK's Jisoo makes a big career move as she launches a personal label for her solo projects, and she's named it "BLISSOO."

The global popstar announced her newly launched agency Wednesday, 21 February, when she shared her own statement with her Instagram followers.

"I'm excited to share my new start with BLISSOO. Stay tuned for what's to come as I'm dedicated to bringing joy and happiness to each and everyone of you," she said.

Jisoo also asked for everyone's support for her new endeavor: "Please continue to shower your love and support for JISOO with BLISSOO, and also for BLACKPINK."

According to BLISSOO's website, the label aims to convey happiness to her fans through "new appearances" in her activities that span different fields.

BLISSOO, which is a combination of her name and the word "bliss," definitely shows the 29-year-old singer and actress' charm and optimism in her career and artistic pursuits moving forward.

"Transcending the boundaries of genres and fields, our mission is to share the happiness that JISOO creates in her own unique way," BLISSOO captioned on its Instagram page.

Less than a day after the launching of Jisoo's personal label, BLISOO has already garnered over 500,000 followers.

In December 2023, BLACKPINK renewed its contract for group activities with YG Entertainment; however, the agency reported that all four individual members of the phenomenal K-pop girl group would not renew their contracts for individual activities.

Following this announcement, Jisoo is now the third BLACKPINK member to have established her own label after Jennie's Odd Atelier and Lisa's LLOUD. All three members have launched their personal labels for their individual activities.

Jennie was the first among the members of BLACKPINK to announce her own label: "OA, which stands for ODD ATELIER, is a space that aims to create new things that attract attention in a different way from what is usual or expected. It is a label founded by artist JENNIE in November 2023."

Meanwhile, Lisa established LLOUD in early February: "Introducing LLOUD, a platform to showcase my vision in music and entertainment. Join me on this exciting journey to push through new boundaries together."