Kapuso star Heart Evangelista continues to solidify her presence in the world of beauty and fashion as she takes on yet another brand endorsement. The global fashionista recently announced her partnership with Ultherapy, a renowned provider of non-invasive skin lifting treatments.   

Taking to Instagram to share her excitement, Evangelista unveiled her latest collaboration through a series of captivating black-and-white portraits from her campaign shoot with the brand. 

In her caption, she expressed her journey of self-empowerment: "Embracing my power means baring my true, strong and unapologetic self."

Evangelista, known for her taste and commitment to beauty, revealed her enthusiasm on joining forces with Ultherapy, highlighting the treatment as one of her personal favorites. 

She credited beauty doctor Aivee Teo from Aivee Clinic for introducing her to the innovative procedure, emphasizing its effectiveness in lifting and tightening the skin.

Ultherapy, a non-invasive treatment harnessing ultrasound technology, targets the body's natural collagen to stimulate the production of new collagen fibers, providing a rejuvenating effect. Dermatologists recommend periodic sessions every six months to maintain optimal results.

For Evangelista, the treatment serves as a key component in "sculpting and enhancing specific areas of her face, including her jowls and neck, to achieve a desired 'snatched' appearance."

During her official unveiling as the brand ambassador at Palacio De Memoria in Parañaque City, she reflected on the significance of confidence, attributing it to both experience and self-love. 

"Confidence comes from experience, and confidence comes when you learn to love yourself. Everybody goes through hard times, but because of those moments, you really value your work, and that's when your confidence is going to come out," she said.

Evangelista radiated elegance and poise in a long cutout gold dress, captivating attendees with her timeless charm.

She further commemorated the occasion by sharing glimpses of the event on her Instagram Stories, expressing her gratitude to Ultherapy for welcoming her into the "happy new family."