The Miss Universe Philippines 2024 season embraces "Love for All" in the hope of sparking meaningful change in the world.

This year's theme launches amid an endless barrage of political mudslinging in the news, wars raging in different parts of the world, never-ending toxicity on social media and a very divided universe.

 On Saturday, 17 February, at Estancia Mall, the official candidates of the fifth Miss Universe Philippines will be presented. Like previous MUPh editions, the 2023 competition will showcase individuality and inclusivity.

Game changers like Miss Universe 2021 top 5 finalist Beatrice Luigi Gomez, Miss Universe 2023 top 10 finalist Michelle Marquez Dee and the first mothers who competed in the pageant have broken the glass ceiling on what a beauty queen of today can be.

On 17 February, at Estancia Mall, the official candidates of the fifth Miss Universe Philippines will be presented, in a competition that will showcase individuality and inclusivity.

This year's edition aims to raise the bar with the "Love for All" campaign, by encouraging the women to use their platforms to spread love in tangible ways during their Miss Universe Philippines journey to the crown.

 Through the events and "Love for All'' projects by this year's official delegates, the competition advocates people to "love our culture, love the environment, love women, love children, love the LGBTQIA+ Community, love animals and love the creative industry."

The Miss Universe Philippines Organization intends that the MUPh 2024 delegates' experiences will not only be filled with fun travels, photoshoots, meeting amazing people and competing in a spectacular show, but also become a purposeful journey that allows them to walk away with a heart filled with love.

With over 60 delegates from all over the country, the pageant intends to be a beautiful way to spread love through these empowered women. Through this campaign, Miss Universe Philippines hopes that the pageant will not only be a symbol of national pride but also of love, following  Deepak Chopra's reminder: "If love is universal, no one can be left behind."