To celebrate the upcoming Lunar New Year, BOSS has collaborated with renowned novelist and calligrapher Feng Tang on a dragon-themed capsule collection that draws inspiration from traditional Chinese calligraphy. Rooted in the symbolic power and wisdom of the dragon, this collection embodies the essence of belief and courage, heralding the new year with anticipation and dreams.

In his collaboration with BOSS, Feng Tang takes cues from Chinese characters and traditional patterns, crafting a modern and minimalist calligraphy style that showcases the dragon character as the hero motif of the collection. The fusion of the pattern featuring twin dragons traversing through jade discs and the BOSS logo creates a magnificent spectacle, complemented by Feng Tang's handwritten excerpts from the poem Luoshen Fu (The Ode to the Goddess of the Luo River) and additional calligraphy pieces.

These exclusive pieces for the Year of the Dragon embrace classic red and black tones with milky white accents. The collection features a range of men's items, from classic collegiate-style baseball jackets and casual sweatshirts to knitwear pieces and T-shirts. Giant calligraphy patterns adorn knit sweaters, adding a comfortable and stylish touch to new year styling. Sweatshirts showcase the twin dragons traversing through jade discs, with exquisite embroidery around the brand's logo.

Singer and actor Leo Chen takes the spotlight as the face of the BOSS Lunar New Year campaign. Born in the Year of the Dragon, young musician Leo has earned widespread attention for his dedication and passion for music, making him an emblematic figure for the new generation.