Electronic commerce platform Shopee reported a 50 times uplift in orders on Shopee Live, an interactive live-streaming feature, during its 12.12 Mega Pamasko Sale.

With the gifting season in full swing, the first two minutes of the highly anticipated sale resulted in a whopping 12 million items sold on Shopee Live across markets.

The local holiday celebrations wouldn't be complete without the cherished tradition of monito-monita or the surprise exchange of gifts that fueled sales during the period.

Easier shopping

With the need to purchase gifts frequently and the holiday rush at its peak, shoppers have gone live-stream shopping to complete their lists.

This gave Shopee Live 46x more new buyers locally and buyers collectively saved a massive P509 million with bigger savings brought in partnership with brands and sellers.