The newest health and beauty coffee, Luxxe White Coffee, was officially launched on 6 November at Mall of Asia Arena. The event was hosted by actor and performer Billy Crawford.

Luxxe White Coffee boasts a unique infusion of premium Japan collagen for improved skin elasticity, Japan glutathione for detoxification and skin brightening, garcinia cambogia, to aid in reducing fat production and appetite, and a blend of L-carnitine, barley, spirulina, grape seed and mangosteen for overall health benefits.

Beyond its health advantages, Luxxe White Coffee offers a guilt-free indulgence in its rich butterscotch flavor, sweetened with Stevia. "This will be the easiest way for you to take care of yourself while enjoying your coffee every day," said Frontrow chief executive officer Sam Verzosa during the grand product launch.

The meticulous development of Luxxe White Coffee was underscored by Frontrow mentor Richmond Yu, who stated, "Talagang pinag-isipan namin ng mahusay bago ilabas ang produktong ito (We really thought about the product carefully before releasing it)," Yu said.

The launch event not only introduced Luxxe White Coffee but also celebrated the achievements of Top Frontrow distributors.

The festivities included the recognition of 137 new millionaires, 80 new car owners and 59 new property owners.

This dual celebration, known as Frontrow Intensified, acknowledged distributors who achieved significant milestones through Frontrow's popular beauty soaps, Korean skincare line and health supplements, such as Luxxe White Enhanced Glutathione, Luxxe Slim L-Carnitine and Green Tea Extract, Luxxe Protect Pure Grapeseed Extract, Luxxe Renew 8 Berry Extract and Luxxe ImmunPlus.