Going full blast — Half a decade on, Daily Tribune’s motoring is well into orbit
The Blast’s business model is to serve as showroom for the latest, shiniest cars to hit the town, and at the same time open its doors to collaborations with car makers, and suppliers of equipment and accessories
Photograph courtesy of Toyota Philippines THE Toyota Zenix 2.0 Q Hybrid CVT goes for P1.968 million.
On the occasion of the Daily Tribune motoring section's birth on 29 November, we are coming out with a supplement to touch on its journey through the years.
It is called "Blast." But it hasn't really gone, well, full-blast until 2018 when the newspaper underwent a major restructuring.
Back then the motoring section comes out "intermittently," according to Daily Tribune's executive editor Chito Lozada.
As the section underwent metamorphosis through the years, it was steered by editors known in the industry like Ira Panganiban, Jude Morte, Ronald delos Reyes and Rey Bancod.
Now it has transformed into a major section in the newspaper with regular four-page spread coming out every Monday.
Like the other motoring pages in other newspapers and websites, Blast tackles updates on the motoring scene: Debuting cars, motorcycles, government policies and hard news regarding just about every vehicle plying our streets.
Yet unlike the rest, Blast carries the contents on print as well as the newspaper's online platforms, the better to cater to a wider swathe of consumers.
It occupies the territory beyond the strict, uncompromising domain of the news department.
Photograph courtesy of Chery Auto Chery Tiggo 7 Pro Hybrid has been very visible in the streets lately.
Instead, it works in the same ground as the Sports Section in terms of playful layout, colorful writing, without sacrificing truth and public service that the Daily Tribune stands for.
But probably its most distinct feature is that it marries the editorial and the advertising realms the way no other section has.