Criselda: A Journey through Flower Fields celebrated the fashion icon's life and allowed participants and guests, including EastWest Priority clients, the chance to bid for coveted pieces from Lontok's personal collection, each carrying its own allure and embodying her creative mastery.

Lontok celebrated for her timeless elegance and unparalleled artistry in Philippine fashion, amassed a treasure trove of creations and coveted pieces over her illustrious career.

This auction offered a rare glimpse into her personal world and the opportunity for enthusiasts and collectors alike to own a piece of fashion history, including a full line-up of dresses and jewelry accumulated during her lifetime.

Fashion for a cause

"We are honored to have been given the opportunity to be a major sponsor and support this momentous event," said Richard Tamayo, senior vice president and head of Wealth Management of EastWest.

"Criselda Lontok has been a beacon of style and sophistication for the Philippines, and to showcase her personal collection in partnership with Rustan's, the leading brand in retail fashion and design, is a testament to her enduring legacy in the fashion industry.

It truly is our honor to share such a special and intimate experience with our valued clients, letting them be a part of this exclusive piece of Philippine fashion history."

As part of EastWest Priority's Lifestyle series of events, many of the Bank's clients were in attendance, as they were given exclusive access to the auction as a Lifestyle Exclusive feature. 

The auction was a follow-up to Criselda Retrospective Exhibit, in which after the exhibit's run at the store, the pieces were put to the auction hosted by León Gallery.

Proceeds from the auction were announced to benefit ABS-CBN's Bantay Bata 163 Foundation, Criselda's favorite charity.