‘Powered UP’ fix for MSME
‘Compared to MSME Business Banking, the new ‘UB Negosyante’ brand is more relatable, easy to understand, and inclusive. That was the intent behind the rebranding.’
From left: Jaypee Soliman, Business Banking head, UnionBank; Mr. Jorge Wieneke, Creative Serial Entrepreneur, founder of Kalye Negosyo and Association of Filipino Franchisers Inc.; Nene Tamayo-Plamio, Seasoned Entrepreneur of NENE Prime Foods; Josiah Go, marketing Guru and Top Awarded Business Educator in the Philippines; and Lia Cruz, host and moderator of the event. | photograph courtesy of UnionBank