Korean Ambassador Lee Sang-hwa led the opening ceremony recently at the SM Cinema Mall of Asia. He was joined by National Commission for Culture and the Arts Chairperson Victorino Manalo, SM Supermalls senior assistant vice president Perkin So and Film Development Council of the Philippines' Daniel David Morales.
Flying in from Korea to join the opening were renowned K-film producers, The Lamp CEO Park Eunkyung and film production director Lee Yeonhwa — the creative geniuses behind the box-office sensation Life is Beautiful, which was the festival's opening film.