Gudetama lovers, listen up! Partnering with Sanrio, SM Southmall is throwing an eggstraordinary bash you won't
want to miss this September 1-30. Swing by the Food Street Concourse for a Gudetama-packed party that's pure
excitement!

Eggs-quisite Setup: A first in the Philippines, step into an egg-citing large-scale Gudetama-themed setup that's
bound to whisk you away! Explore a playful ball pit, discover Insta-worthy spots for the perfect selfie, and let the little
ones loose in a specially designed kids' corner.
Gudetama Goodies: If you're a fan of all things Gudetama, you're in for a treat! The event will feature an
eggs-tensive range of Gudetama merchandise available for purchase at The SM Store. From adorable plushies to
quirky accessories, there's something for every egg-thusiast.
Meet the Laziest Egg: Mark your calendars for a meet-and-greet with the one and only Gudetama Tamago Mascot!
Catch this lovably lazy character live on 1 September, 15 September, and 16  September 2023, at 3PM and 6PM.
Get ready for some egg-ceptional fun and eggs-tra special moments.
Join the Eggventure: Go gather your explorers and #SeeYouDownSouth at The South Eggventures with Gudetama
in SM Southmall this September. Whether you're a dedicated fan or just looking for a dose of egg-ceptional fun, this
event is cracking good fun for everyone!

About Sanrio
Sanrio is the global lifestyle brand best known for Hello Kitty who was created in 1974, and home to many other
beloved character brands such as My Melody, Kuromi, LittleTwinStars, Cinnamoroll, Pompompurin, Gudetama,
Aggretsuko, Chococat, Bad Badtz-Maru and Kerokerokeroppi. Sanrio was founded on the philosophy that a small gift
can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to
offer quality products, services and activities that promote communication and inspire unique consumer experiences
across the world. Today, Sanrio's business extends into the entertainment industry with several content series,
gaming offerings and theme parks. Sanrio boasts an extensive product lineup which is available in over 130
countries. Sanrio hopes to bring smiles to everyone's faces with their vision of "One World, Connecting Smiles." To
learn more about Sanrio, please follow @sanriophilippines on Instagram and Facebook.

About SM Southmall
SM Southmall, located in Las Piñas, Philippines, redefines shopping through exceptional offerings and innovation,
establishing itself as a cornerstone in the Philippines' shopping landscape, especially in the southern area of Manila.
A community focal point for years, SM Southmall takes pride in its extensive renovations, unparalleled shopping
options, and a renewed commitment to customer satisfaction. Providing a premier shopping and lifestyle experience
that includes retail, dining, entertainment, and leisure choices for all age groups, this mall is deeply rooted in the
community and consistently adapts to cater to the preferences and needs of its patrons.
Please follow @smsouthmall on Instagram, Tiktok, Twitter & Facebook and visit www.smsupermalls.com for more
details