After its successful launch in Hongdae and Gangnam in South Korea, the LINE FRIENDS store will bring its collaboration with K-pop's hottest girl group NewJeans to other parts of Southeast Asia.

The pop-up store will run in Thailand from 2 September to 1 October, Singapore from 15 September to 23 November and Malaysia from 21 September to 15 December. The Philippines will be the pop-up store's last Southeast Asia location, from 23 September to 23 December.

Based on what the Hongdae and Gangnam pop-up stores offered, fans may finally get their hands on a massive selection of delightful merchandise, from the NewJeans and Powerpuff Girls collaboration to bunny or bunini plushies that come in all sizes, forms and versions, as well as phone cases, stickers, accessories and more.

Fans can also expect large LED screens that capture the group's visuals, and Instagram-worthy corners that will make each visit memorable.

Originally started as digital stickers, LINE FRIENDS are featured characters that are known for their charming designs and concepts. In 2017, LINE FRIENDS launched BTS' BT21 to represent BTS' brand to a global audience.

Meanwhile, NewJeans is a five-piece girl group based in South Korea. Since the group's successful debut in July 2022, Minji, Hanni, Danielle, Haerin and Hyein have taken the world by storm with songs like "Attention," "Hype Boy," "Ditto," "OMG" and "Super Shy."

The NewJeans x LINE FRIENDS pop-up store will be at SM Megamall in Mandaluyong City. The collection is also available online through KPOPMERCH on Shopee starting 25 August.