The introduction of its first-ever brand ambassador and the launch of its latest eyewear collectionwere two significant milestones recently celebrated by JINS Philippines.

Distinguished executives from JINS and Suyen Corporation, plus notable personalities from various industries and celebrities attended the milestone occasion held at the Mall of Asia.

Broadcast journalist and television presenter Rico Hizon is JINS Philippines' first-ever brand ambassador. Hizon's remarkable achievements in journalism perfectly embody the values, spirit and the face of the brand.

"I am thrilled to be a part of the JINS family, and I am immensely grateful for the support and trust from both JINS and Suyen Corporation," Hizon said.

JINS Philippines also took the opportunity to present its highly anticipated Doraemon Collection. Inspired by the beloved Japanese anime character, Doraemon, the new eyewear line aims to transport every wearer back to the bygone days when life was simpler. The Doraemon Collection guarantees to captivate fans and fashion enthusiasts with its fusion of timeless style, cutting-edge technology and playful design elements, ensuring individuality and confidence.

Guests were able to roam around the simple yet modish store of JINS and experience the entire range of the brand's eyewear offerings, including the Doraemon Collection delivering stylish and comfortable eyewear that meets the unique needs of its discerning clientele. Through its diverse range of eyewear options backed by the robust support of its patrons, the brand continues to empower every individual to embrace their unique sense of style while prioritizing their eye health.

JINS Philippines' fifth anniversary celebration was a testament to its unwavering dedication to excellence, style and innovation. Over the past five years, the Japanese eyewear brand known for functional, innovative and lightweight eyewear provided premium eye care services and eyewear to Filipinos.