The new gastronomic hotspot for Iskos and Iskas is the UP talk of the town!

Gyud Food, situated along E. Jacinto Street near the University of the Philippines College of Fine Arts, has established itself as a haven for hungry students, families, friends and locals looking for delicious comfort food at any time of day.

Open from 7 a.m. to 10 p.m., the vibrant Gyud Food Market caters not only to the university's students and faculty but also to visitors and alumni from the broader community. The food market offers a wide variety of gastronomic pleasures, from bread and pasta to pizzas and rice bowls, spanning both Asian and Western flavors, and has an amazing roster of local concessionaires.

This two-story, open-air building is accompanied with a tranquil garden that is lit up at night with beautiful lights. There are several picnic tables in the garden as well, allowing groups to enjoy lunch al fresco in comfort.

Gyud Food Hub, which stands for "Good Yummy Destination," was created by Jose Magsaysay Jr., well-known for his success with Potato Corner; and Anton Diaz, the digital artist behind Our Awesome Planet, with the intention of revolutionizing the food industry. This endeavor was born out of Magsaysay's passion for assisting small companies and his goal of building food centers throughout the Philippines.

Given that two-thirds of the Filipino people live in the Visayas region and that the word "good" in the Visayan language serves as the name of the company, Gyud, it was decided to use this name to elicit feelings of quality and familiarity. Magsaysay said he wanted Gyud Food Hub to be known as the premier eating location in the country.

"I want to make Gyud Food 'kainan ng bayan,'" he said.

Setting itself apart from traditional malls, the neighborhood food market carefully selects its food stalls, stressing the essence of each vendor's unique story.