Bally, the Swiss luxury brand, has entrusted the Bally design studio to Simone Bellotti, who joined the company in October 2022 after a 16-year tenure at Gucci.

Bellotti, whose career in addition to Gucci also includes senior design positions at Dolce & Gabbana, Bottega Veneta and Gianfranco Ferré, brings with him a deep understanding of both ready-to-wear tailoring and accessories craftsmanship.

Nicolas Girotto, chief executive officer of Bally, stated: "I am honored to announce Simone Bellotti's leadership for the Bally design studio. Having already worked alongside the team during the past nine months, Simone will continue to interpret and rejuvenate our signature codes in the context of today. Simone's passion and appreciation for Bally's heritage, coupled with his extensive industry experience, will enable us to continue to execute on our vision of creating timeless and elegant products that uphold our legacy of craft and stand the test of time."

Bellotti, Bally new design director, said: "It is a great honor to be appointed Bally's design director and trusted with contributing to Bally's extraordinary legacy. The House's unique Swiss heritage, coupled with its beautiful history rooted in a pioneering spirit and relentless pursuit of excellence, is a powerful inspiration."

Under the guidance of Girotto, Bally is in the midst of a transformation with a rejuvenated strategic direction. Bellotti's appointment to lead the Bally design studio further reinforces the renewed focus on Bally's core values of craftsmanship, innovation and Swiss luxury. Bellotti's first collection for Bally will be presented during a fashion show at Milan Fashion Week in September.