The Miss Universe Organization recently unveiled Crown No. 12: Force for Good, crafted by world-renowned luxury jeweler Mouawad, in a media conference in Bangkok.

The new crown, with pear-shaped blue sapphires, surrounded by diamonds and valued at approximately $5.58 million, will be worn by the winner of the 71st Miss Universe coronation night on 14 January 2023 in New Orleans, Louisiana.

The Force for Good crown is an expression of Mouawad's passion for crafting the extraordinary, featuring the meticulous setting of sapphires and diamonds, whose design is replete with symbolism.

Reflecting the point that significant change does not happen in an instant, the base of the crown is set with diamonds symbolizing the status quo. From the base upwards, rippling wave motifs reflect the momentum of change, with their varying sizes portraying that this momentum gains ground gradually through advocacy at different moments and places, to audiences large and small, over time.

"It has been an honor to craft a new crown for The Miss Universe Organization, and to create a new sparkling chapter in the story of Mouawad Miss Universe crowns, said Mouawad co-guardian Fred Mouawad.

"The Mouawad Miss Universe Force for Good Crown is a work of extraordinary craftsmanship, completely crafted and set by hand with a total 993 stones setting, featuring 110.83 carats of blue sapphire and 48.24 carats of white diamond in a design that evokes The Miss Universe Organization's belief in a future forged by women who push the limits of what's possible and the incredible women from around the world who advocate for positive change."

Anne Jakapong Jakrajutatip, CEO of JKN Global Group Public Company Limited, the new owner of The Miss Universe Organization, said: "The Miss Universe 2022 Force for Good Crown stands for a graceful reincarnation of The Miss Universe Organization's long-standing values and heritage as a guiding light, shining bright to the future glory. The new crown is also the dazzling illustration of both the challenges and rewards that come when young women advocate for causes close to their heart and strive make an impact on the world.

"Our new ambition is to instill the sense of passion for 'transformational leadership' among us all, with a firm belief that everyone can lead, to be successful and achieve their life goals. With this future-oriented approach, the Miss Universe brand is keen to take on a pivotal role in involving and engaging people on a journey toward social inclusion, gender equality and environmental sustainability."