Coca-Cola is celebrating the season with the launch of its new campaign "Christmas Always Finds Its Way", which celebrates the unstoppable, magical force of Christmas to bring people together.

In 2021, Coca-Cola launched Real Magic, its new global brand platform and philosophy that invites everyone, everywhere to celebrate the magic of humanity. Central to the philosophy is the belief that we find magic when we come together and share experiences.

In this year's multi-channel, digital, and experiential campaign, Coca-Cola is set to create a series of memorable and distinct moments across the Philippines, designed to celebrate and create that festive magic across country, while observing the special role that gatherings, meals, and traditions play in bringing families, friends, and communities together. After all, Coca-Cola has always been part of every Filipino celebration.

"December is the peak of holiday celebrations in the Philippines, when families and loved ones come together to share stories, exchange laughter, and bond over meals and drinks," said Cesar Gangoso, East Region Frontline Marketing Director of Coca-Cola ASEAN and South Pacific. "We are delighted to hear stories of Filipinos who always celebrate Christmas with a bottle or two of Coca-Cola, so with this year's campaign, we want to better enrich the festivities through a series of activities in the Philippines that can bring a truly magical experience."

The campaign starts with a film, "Just Like Mama Used to Make," directed by German filmmakers Dorian and Daniel and created by Grey Global. The film tells the heartwarming story of how a son's memory of his mother is kept close through the preparation of a treasured family recipe, continuing to bring his family and new generations together for moments of magic at Christmas.

"The long association of Coca-Cola with Christmas is something we treasure and, this year, we're back with a new campaign that we hope people all over the world will love," shared Selman Careaga, president of Coca-Cola trademark. "It celebrates families and friends, past and present, as well as those shared recipes, memories, and traditions that bind generations together over the Christmas meal."