Top South Korean reality show Nego King is coming to the Philippines via a partnership between KROMA's ANIMA Studios partners and A+E Networks Asia.

A Filipino-English version of Nego King will be shown for free on ANIMA Studios' YouTube channel, with Filipino radio/TV personality Sam YG as Nego King PH host.

The original South Korean Nego King, which premiered in 2020 on YouTube, has aired 60 episodes across four seasons, with 135 million views.

In the show, the host talks to people on the street —asking for their opinion, critique, and wishes especially on discounts and/or freebies on various "goods," which may be beauty or cosmetic products, food, appliances or home items, and electronic gadgets, to name a few.

Later, the Nego King faces CEOs of the brands mentioned on each episode to leverage customer sentiment to get the best deals or discounts. This makes for valuable content in times of belt-tightening due to inflation, especially among Filipinos who love a good bargain.

Watch out, the Nego King may just show up in your neighborhood for ambush interviews.

Visit www.anima.ph.