Snowflake locates in Phil. partners with Globe

Global data cloud company Snowflake has expanded operations in the Philippines and partnered with telecom giant Globe Telecom in making data-driven decision-making through data democratization.

In a press conference, Dan Noel Natindim, Globe's vice president for Enterprise Data Office, said Globe chose Snowflake cloud technology to optimize their costs and resources, as they continue to improve their digital transformation efforts.

"It is timely that Globe has evolved from being a telco company to being a leading digital solutions provider in the Philippines. Globe has digital solutions across health, education, finance, digital marketing, and entertainment, among others. And the role of data is very important in these digital transformations. Our first strategic imperative is to make data impact customers, as they are the center of everything we do at Globe," he said.

Further, he said by leveraging data in its services, Globe's net promoter score garnered an all-time high, especially during the pandemic, rising to the challenge of demands from customers.

Official launch

Snowflake on Tuesday announced that it has officially launched operations in the Philippines as the company focuses on expanding its customer base in Southeast Asia.

To be more responsive to the growing digital demands of Filipinos, Globe needed a more scalable, agile, cost-effective, and unified platform that would enhance data accessibility and empower employee collaboration.

Globe, through its Enterprise Data Office, has embarked on a data modernization program to leverage the power of the cloud for high performance, resiliency, and speed, and working closely with Snowflake's Professional Services Team, Globe has migrated its massive enterprise data warehouse from on-premises to Snowflake's Data Cloud in 53 days.

Through Snowflake's unified platform and user-friendly interface, Globe has gained near-unlimited and highly scalable storage and compute power, as well as near real-time data insights.

At the same time, Snowflake's cloud-native platform facilitated Globe's migration to a public cloud architecture enabling a 50 percent rise in annual cost savings.

"Data democratization is data at your fingertips— the ability to access, use, and explore data on your own. We want to make decision-making powered by data possible to as many job functions in the least possible time with the least dependency from others," Natindim added.

"While we're happy with 68 percent of our ad-hoc reports being fulfilled via self-service, it is not enough. Users and executives always want to get deeper into data and have more questions. We now have user groups able to explore, wrangle, and analyze data directly in Snowflake, like never before to answer their own questions," added Natindim.

For his part, Snowflake ASEAN and India Senior Regional Vice President Sanjay Deshmukh said Snowflake has enabled Globe to break down data and technology silos and thrive in a data-intensive and competitive environment.

"This is by generating more insights, moving faster and delivering differentiated products to customers," said Deshmukh.

Data Cloud

Customers throughout Southeast Asia are increasingly turning to Snowflake's platform that powers the Data Cloud — the global network where Snowflake customers, partners, and data providers can break down data silos and derive value from rapidly growing data sets in secure, governed, and compliant ways.

Snowflake's platform enables the Data Cloud: the near-unlimited scale and efficiency of a multi-cluster shared data architecture; the seamless interoperability of working with data across multiple public clouds as if they were one; baked-in security features that can't be turned off; and modern data sharing, which allows virtually any number of organizations to share and receive live data with each other near- instantly and without having to move or copy data.

Sanjay Deshmukh added, "We are expanding our business across Southeast Asia to bring the power of the Snowflake Data Cloud to more organizations. Today we are thrilled to bring the ability to harness the power of the world's data to the Philippines.