Global data cloud company Snowflake has expanded operations in the Philippines and partnered with telecom giant Globe Telecom in making data-driven decision-making through data democratization.

In a press conference, Dan Noel Natindim, Globe's vice president for Enterprise Data Office, said Globe chose Snowflake cloud technology to optimize their costs and resources, as they continue to improve their digital transformation efforts.

"It is timely that Globe has evolved from being a telco company to being a leading digital solutions provider in the Philippines. Globe has digital solutions across health, education, finance, digital marketing, and entertainment, among others. And the role of data is very important in these digital transformations. Our first strategic imperative is to make data impact customers, as they are the center of everything we do at Globe," he said.

Further, he said by leveraging data in its services, Globe's net promoter score garnered an all-time high, especially during the pandemic, rising to the challenge of demands from customers.

Official launch

Snowflake on Tuesday announced that it has officially launched operations in the Philippines as the company focuses on expanding its customer base in Southeast Asia.

To be more responsive to the growing digital demands of Filipinos, Globe needed a more scalable, agile, cost-effective, and unified platform that would enhance data accessibility and empower employee collaboration.

Globe, through its Enterprise Data Office, has embarked on a data modernization program to leverage the power of the cloud for high performance, resiliency, and speed, and working closely with Snowflake's Professional Services Team, Globe has migrated its massive enterprise data warehouse from on-premises to Snowflake's Data Cloud in 53 days.

Through Snowflake's unified platform and user-friendly interface, Globe has gained near-unlimited and highly scalable storage and compute power, as well as near real-time data insights.

At the same time, Snowflake's cloud-native platform facilitated Globe's migration to a public cloud architecture enabling a 50 percent rise in annual cost savings.