ALLTV, the newly launched television channel of Advanced Media Broadcasting System or AMBS controlled by the Villar family, tapped Philippine Cable and Telecommunications Association Inc. to expand its nationwide airing.

AMBS president Maribeth Tolentino said Wednesday that the tie-up will allow the network to "reach more homes, even the far-flung areas in the country."

Currently, viewers can watch ALLTV on Channel 2 on Free TV and Planet Cable, Channel 35 on Sky or CignalTV, Channel 32 on GSAT, Channel 23 on Cablelink, and Channel 2 on other cable TV providers.

The partnership, according to Tolentino, will enable ALLTV to be streamed to almost 300 more cable operators nationwide.

Cable TV plays a key role

"This collaboration between AMBS and PCTA is very timely and I'd like to say that cable TV still plays an important role as far as distributing content or programs like this as we are the last mile in delivering content to the most far-flung areas across the country," PCTA President Venancio Lo said.

AllTV airs the popular and most followed TV show for decades, Wowowin, by TV host Willie "Kuya Will" Revillame from 7:00 p.m. to 8:30 p.m., Monday to Friday.

Last week, ALLTV also announced that it partnered with CNN Philippines to deliver reliable news to its viewers. CNN Philippines' flagship news program, "News Night", anchored by CNN Chief Anchor/Correspondent Pia Hontiveros, will be aired simultaneously on ALLTV from Monday to Friday at 6 p.m.

ALLTV is under Prime Assets Ventures Inc. led by businessman Manuel Paolo Villar.