SM Supermalls is pleased to announce the partnership with Sanrio Southeast Asia Pte Ltd to launch Hello Kitty & Friends: Kawaii Festival at SM Megamall. Cherry Blossom is Japan's national flower and Japan's hanami season usually stretches from March to May of each year.

SM Megamall chose the Sakura Season, an iconic springtime event as the main theme for this event, in hopes of bringing this mesmerizing season closer to shoppers with the presence of the beloved Sanrio Characters, Hello Kitty, My Melody, Cinnamoroll and Kero Kerokeroppi.

On 1-18 September 2022, the SM Megamall atrium will be transformed into a kawaii town depicting classic Japanese settings accompanied by Sakura trees, to allow shoppers to gather and enjoy Hanami, which literally means "watching blossoms".

Made up of a total of 5 zones, each zone will be decorated by a Sanrio Character that will surely delight fans, young and old alike.

A pop-up store will highlight new and exciting Hello Kitty merchandise such as toys, playsets, bags, stationery, houseware, and more.

Stay updated on current fashion trends and be an outstanding fashionista at My Melody Fashion Place. Build a stylish wardrobe and look out for our new arrivals in apparel, footwear, and accessories for baby and children.

Come and chill out at the Cinnamoroll Café, munch on sweet cravings and new confectionery products.

Visit the zen-inspired garden featuring Kerokerokeroppi, enjoy nature and participate in fun and relaxing activities to end the kawaii experience at SM Mega Mall.

About Sanrio
Sanrio, the global lifestyle brand best known for pop icon Hello Kitty, and home to many other beloved character brands including Chococat, My Melody, Badtz-Maru, Keroppi, Gudetama and Aggretsuko. Sanrio was founded on the 'small gift, big smile' philosophy — that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services, and activities that inspire unique consumer experiences across the world. Today, Sanrio's legendary breadth of products are available in over 130 countries and in retail locations including department, specialty, national chain retailers and Sanrio boutique stores. To learn more about Sanrio Philippines, follow on Facebook Page @SanrioPhilippines and Instagram @SanrioPhilippines

About SM Group
SM Supermalls is the biggest developer of world-class shopping centers with over 60 malls in the Philippines and seven in China. With an average foot traffic of 3.5 million daily and over 5,000 tenant partners, SM Supermalls provides family fun experiences that make each day better for all. For more information, visit https://www.smsupermalls.com/