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YouGov

Latest Daily Tribune news and analysis on YouGov.

Ogilvy study warns brands of 'silent disengagement'
Ogilvy’s 2026 APAC Believability Index warns brands about ‘silent disengagement’, revealing that 93% of consumers quietly walk away after losing trust.…
3 July 20261 MIN READ
TRANSPARENCY ALWAYS WINS: A new global study finds 86% of consumers want AI-generated content disclosed
A Meltwater and YouGov report finds 86% of consumers want disclosure of AI-generated content, highlighting growing skepticism, misinformation concerns, and the…
29 April 20261 MIN READ