World no. 1 pickleball star Anna Leigh Waters champions health and wellness

Following the official appointment of Anna Leigh Waters as its global sports ambassador, IAM Worldwide has unveiled its latest commercial featuring the global pickleball sensation and undisputed world No. 1.

The campaign puts the spotlight on the multi-titled champion as she promotes IAM Amazing Organic Barley Gummies, highlighting the connection between elite athletic performance, physical well-being and accessible daily nutrition.

The launch comes at a time when pickleball continues its rapid rise as one of the world’s fastest-growing sports. From North America to Asia, the paddle sport has evolved beyond recreational play to become a global cultural phenomenon, attracting players and fans across generations.

The Philippines has emerged as one of Southeast Asia’s key pickleball hubs. Across Metro Manila and other regions, the sport’s fast-paced, accessible and highly social nature has fueled a growing nationwide following, with dedicated pickleball facilities opening across the country and thousands of local "picklers" embracing the sport.

In the playful yet high-energy 60-second commercial, Waters faces off in a competitive pickleball rally against IAM Worldwide’s animated Gummy Bear. The matchup captures the dynamic balance between high-level athletic performance and the pure enjoyment of the game.

Beyond the playful concept, the campaign underscores the mental resilience, discipline and physical drive required for Waters to compete at the highest level of her sport.

At the heart of the campaign is a message about embracing the unexpected, pushing through every challenge and transforming consistent effort into greater physical strength. It emphasizes the importance of energy, immunity and stamina in helping athletes stay ready to perform at their best—while continuing to enjoy the journey.

As the face of IAM Worldwide’s athletic campaign, Waters officially champions IAM Amazing Organic Barley Gummies, a convenient daily wellness product designed to support an active lifestyle. The product is positioned for both high-performing athletes and everyday sports enthusiasts looking to incorporate wellness into their daily routines.

Through the campaign, Waters hopes to inspire aspiring pickleball players and active individuals around the world to place greater importance on their physical well-being.

Together, IAM Worldwide and Waters champion a simple but powerful philosophy: A truly "wealthy" life is one in which wealth is measured by health.

"We are beyond thrilled to showcase Anna Leigh Waters in our latest product campaign," IAM Worldwide said in a statement. "Anna Leigh represents the pinnacle of dedication, athletic achievement and integrity. Her mindset perfectly mirrors our belief that real success is built on a foundation of health and purpose. Having her represent our flagship barley line, led by IAM Amazing Organic Barley Gummies, will inspire young athletes to prioritize their physical well-being as they pursue their dreams."