Toyota Motor Philippines (TMP) is on track to reach a major milestone this year as it targets three million cumulative vehicle sales, reflecting the continued growth of the country’s automotive market after nearly four decades of operations.

The company, which marked its 38th anniversary on 3 August 2026, said it expects to achieve the three-millionth sales mark in the latter part of the year as demand continues to recover.

Rebuilding sales momentum

TMP president Masando Hashimoto said the company is rebuilding its sales momentum despite challenges from global energy issues and supply chain pressures.

“While oil prices and supply chain pressures remain volatile, we are seeing encouraging signs of market recovery, and we are steadily rebuilding our sales momentum,” Hashimoto said. “We are ready to respond with significantly better supply for our high-demand models. Now, success depends on execution.”

The milestone highlights Toyota’s accelerating growth in the Philippines. The company took 27 years to reach its first million sales, seven years for its second million, and slightly over four years to approach its third million.

Phl’s leading automotive company

TMP has maintained its position as the country’s leading automotive company, capturing its 24th consecutive Triple Crown award in 2025 after leading passenger vehicle, commercial vehicle and overall vehicle sales.