Daily Tribune
Stepping into roles that uphold both leadership and legacy, Norman Agatep continues to strengthen the public relations profession in the Philippines by supporting PRSP’s internal systems while safeguarding the integrity of the Anvil Awards, the country’s gold standard for excellence in communication. Beyond the local context, he serves as Treasurer at Global Alliance, where he contributes to strengthening trust and collaboration among communication professionals worldwide.
As Treasurer of IABC Philippines, Michelle Bayhon brings disciplined stewardship and long-term vision to the business communication community, helping sustain programs that empower professionals to navigate complex business and organizational landscapes.
Grupo Agatep said its senior executives continue to contribute to the communications industry through leadership positions in professional organizations in the Philippines and abroad.
The public relations firm said the appointments reflect its long-standing commitment to advancing ethical practice, professional development, and excellence in the communications profession.
Grupo Agatep President and CEO Norman Agatep serves as vice president for internal affairs of the Public Relations Society of the Philippines (PRSP), where he helps strengthen the organization's internal systems and supports its leadership initiatives.
He also chairs the 62nd Anvil Awards, the PRSP's annual awards program that recognizes excellence in Philippine public relations.
At the international level, Agatep serves as treasurer of the Global Alliance for Public Relations and Communication Management, where he helps oversee the organization's financial sustainability while supporting collaboration among communication professionals worldwide.
Meanwhile, Grupo Agatep Managing Director Michelle Isabel Bayhon serves as treasurer of the International Association of Business Communicators (IABC) Philippines.
The firm said Bayhon helps sustain programs that support business communication professionals through financial stewardship and organizational planning.
"These leadership roles reflect a shared belief that professional success carries with it a responsibility to contribute to the wider industry," Bayhon said.
She added that Grupo Agatep believes industry expertise should extend beyond client work through active participation in organizations that establish standards and recognize excellence.
Agatep said the involvement of agency leaders in professional organizations helps bridge industry ideals with practical experience while contributing to the long-term development of the communications profession.
Grupo Agatep is a strategic communications and public relations firm specializing in reputation management, stakeholder engagement, and purpose-driven storytelling.
