Kim Chiu seemed to subtly clap back at Ogie Diaz after the latter revealed an awkward encounter with the It’s Showtime host recently.

Diaz was visiting Vice Ganda in the noontime show when he chanced upon Chiu in the hallway.

“Buti naman pinapasok kayo (It’s nice that you were allowed to enter)?” came Chiu’s reaction upon seeing the vlogger-talent manager. Surprised, Diaz could only ask, “Bakit, bawal ba (Why, is it prohibited)?”

While Diaz admits there is some kind of a friction between him and Chiu, he explained that the actress does utter words she does not really mean.

So, what’s Chiu’s beef against Diaz?

It was Diaz’s disclosure of Chiu snubbing his invitation to guest in his online show.

And we were proven right when Chiu reposted her fan’s (@BengEd3113) previous post on X (formerly Twitter)  “I say dasurve! Pinasakay k p nga noon nung wala k png masakyan kapalit noon paninira mo s kanya, hindi lang napagbigyan gusto mong interview. Yung galawan at pingsasabi mo hindi karespe-respeto, Ikaw dapat magthank u s knya kasi gamit n gamit nyo tapos trending k p dahil s kanya (You were given rides with her when you still didn’t have a car. In return, you bad-mouthed her because she could not grant your your request for interview. Your actions and words are not respectable. You should thank her because you relentlessly used her and you’re trending because of her).”

How collabs ended network war

 The TV network war is over, or at least, it no longer looks the way it used to be. Gone are the days when TV stations competed mainly against each other for viewing leadership.

 News about Coco Martin’s Sigabo airing on TV5 and TV5’s “Face to Face with Ate Koring” becoming available next week on Kapamilya Channel and ABS-CBN’s digital platforms as well as A2Z and ALLTV may have been unthinkable a few years back. 

 So much has changed in the TV industry landscape in recent years. 

 ABS-CBN has evolved from a broadcast network to a content company that works with different platforms to bring its programs to more audiences. 

Viewers, especially those in urban areas, have adapted to the digital platform since the pandemic and now consume their favorite shows online. 

Yet millions of Filipinos continue to rely on free TV, cable or satellite TV for their daily news and entertainment fare, particularly in areas where the internet is weak or unreliable.

 So why are familiar programs suddenly appearing on different channels? 

Some examples would be the popular Kapamilya noontime show It’s Showtime airing on GMA, while its competitor Eat Bulaga airs on TV5 and RPTV.

 The answer has less to do with rivalry and more to do with how the entertainment industry is changing.

 Today, Philippine television networks are also competing with Netflix, Prime Video, Disney+, Viu, YouTube, TikTok, Facebook, gaming platforms, and thousands of digital creators who get audiences’ attention every day.

 The same challenges can be seen in the film industry. While some local movies still become major box-office successes, many producers struggle to attract audiences given the high ticket prices and rising costs. 

It’s not an easy time for the TV industry, either. Looking at the TV ratings data, only shows from a few TV networks enjoy good viewership. 

 What happens now? Media companies find opportunities to work together. Broadcasters need to continue making shows that audiences want to watch, while adapting to changing viewing habits and growing competition for viewers’ time and attention.

 Even the government’s DepEd TV and the educational channel Knowledge Channel are now seen on certain free TV channels to reach more students and parents.

 For viewers, the benefit is simple. More people can continue watching the programs they enjoy.  Remember, not all TV stations reach every part of the country. Some parts receive certain free TV channels while others do not. By making programs available across more platforms, viewers are more likely to continue watching TV. 

 If you think about it, collaboration brings more benefits at a time when the media industry is facing challenges. It helps support the continued production of local shows that are competing against foreign series on streaming and digital platforms.

 Who benefits from the industry collaboration? Thousands of writers, directors, journalists, actors, video editors, production workers, and creative professionals depend on the creation of local shows for their livelihoods. Keeping these shows viable helps sustain jobs and support the local creative industry.

 The growing collaboration among broadcasters, content producers, and platforms is not simply about doing business. It is about adapting to a changing media environment while continuing to serve audiences. It’s a welcome development for the industry and the viewers.

 People are watching shows differently than before, but TV networks and content companies have the same goal, which is to bring news, information, and entertainment to audiences  wherever they may be watching.