Still chasing that Oscar Gold
For years, Philippine films have earned acclaim at major international festivals, yet a nomination in the international feature category has remained elusive.
Daily TribuneFor years, Philippine films have earned acclaim at major international festivals, yet a nomination in the international feature category has remained elusive.
THROUGH his timeless compositions, Robert Lopez has left a lasting mark on both Broadway and global film music.
Photograph courtesy of Kevin Winter/Agence France-Presse
AUTUMN Durald Arkapaw, acclaimed cinematographer known for her striking visual storytelling, continues to shape contemporary filmmaking through her distinct creative vision.
Photograph courtesy of Frazer Harrison/Agence France-Presse
WHETHER in the recording studio or on stage, H.E.R. remains committed to pushing creative boundaries while staying true to her artistic vision.
Photograph courtesy of Chris Pizzello/Agence France-Presse
For decades, the Philippines has pursued what remains one of its biggest cinematic ambitions: Earning an Academy Award nomination.
To stand out in one of the world’s most competitive awards races, Filipino movies must strike a delicate balance — telling stories that are deeply rooted in the local experience while resonating with audiences across cultures.
“What they’re looking for is something uniquely local to the country of origin, but the emotions have to be universal,” filmmaker Baby Ruth Villarama said. “The story has to move audiences, but it also has to reflect a unique identity because Academy voters have already seen countless films about war, family and other universal themes.”
She added that one of the biggest lessons the Philippines has learned in recent years is that Oscar success requires far more than artistic excellence. A strong campaign, a clear international strategy and institutional support are just as important.
“The production itself should already be part of the marketing strategy,” Villarama said. “Campaigning cannot start when the film is finished. It has to begin from the moment a project is conceived.”
That philosophy is shaping the country’s latest Oscar campaign effort.
The Film Academy of the Philippines has formally opened submissions for the country’s official entry to the 2027 Academy Awards’ Best International Feature Film category while unveiling a strengthened support system designed to help local films compete more effectively on the global stage.
For years, Philippine films have earned acclaim at major international festivals, yet a nomination in the international feature category has remained elusive. This year, however, FAP is emphasizing a more strategic approach that combines film selection, financial support and international promotion.
Under the guidelines, films seeking consideration must have completed a commercial theatrical run of at least seven consecutive days in the Philippines between 1 October 2025 and 30 September 2026. They must also feature predominantly non-English dialogue and demonstrate that creative control remains largely in Filipino hands.
The selection process begins with an open call for entries, a requirement mandated by the Academy of Motion Picture Arts and Sciences (AMPAS). Producers have until 31 July to submit their films for consideration.
A pre-selection committee will then narrow the field to a shortlist before an independent national selection committee chooses the country’s official representative.
Officials stressed that transparency and compliance with Academy rules are crucial, noting that even minor violations could result in disqualification.
Beyond choosing a national entry, the government is also increasing financial incentives for films with international awards potential.
The official Philippine Oscar entry will automatically receive P8 million in support. Additional grants are available for films that premiere or win awards at major international festivals such as Cannes, Berlin and Venice, as well as those that secure North American distribution deals.
Under the incentive system, a film could potentially receive as much as P25 million in support if it achieves several key milestones on the international festival circuit.
Campaigning, distribution partnerships and industry visibility have become essential factors in securing attention from Academy voters. Many recent nominees and winners in the international feature category have benefited from strong backing from established North American distributors and well-funded awards campaigns.
Officials cited last year’s Philippine entry, Magellan, as an example of the kind of international momentum local films need to build upon.
The effort also signals a broader shift in how the Philippines approaches global film competition. Rather than focusing solely on selecting an entry, the government is now investing in the long-term development and international promotion of Filipino cinema.
“We have to own who we are,” Villarama said, emphasizing that Filipino filmmakers should not attempt to imitate Hollywood formulas. “Our identity is our strength.”
With stronger institutional support, a growing presence at major film festivals and an increasingly respected community of filmmakers, the Philippines’ Oscar dream is no longer simply just participation but about proving that Filipino stories belong among the world’s best.
