Her global popularity continued to skyrocket with dramas like Love Is Sweet, One and Only, Forever and Ever, and the fantasy mega-hit Till the End of the Moon. The latter became one of Youku’s biggest fantasy successes and solidified Bai Lu as one of the defining actresses of modern xianxia dramas. Her ability to portray layered emotions and multiple identities within the same storyline became one of her greatest strengths as an actress.
In 2023, Bai Lu once again dominated conversations with Story of Kunning Palace, playing Jiang Xuening — an ambitious and morally complex heroine navigating power, regret and redemption. The drama quickly became a streaming success, with fans praising Bai Lu’s mature performance and commanding screen presence.
Beyond acting, Bai Lu has also become a fashion and beauty favorite, collaborating with luxury and global brands such as Michael Kors, Chopard, Olay and Sergio Rossi. Whether she’s appearing on magazine covers, fashion week content, or viral interview clips, her influence extends far beyond television screens. She embodies the modern celebrity formula: talented, stylish, relatable and online enough to constantly keep fans entertained.
Online fan communities frequently praise Bai Lu for her adaptability across genres and her chemistry with co-stars, including Xu Kai, Luo Yunxi and Ren Jialun. Alongside the fame, however, fans have also discussed the intense pace of her filming schedules and the demanding nature of the Chinese entertainment industry. Even so, Bai Lu continues to maintain a reputation of professionalism, consistency and an undeniable work ethic.
Today, Bai Lu stands as one of the leading faces of contemporary Chinese entertainment. She has become a defining icon of this generation’s C-drama era