It’s Bisaya pride.

The vibrant and historic island of Cebu continues to prove that it has far more to offer as it positions itself as a prime destination for business and real estate investments. As development expands beyond Metro Manila, Cebu stands out as a key driver of growth in the Visayas. With its strategic advantages and dynamic economy, the Queen City of the South is only beginning to assert its reign.

Strategic location and connectivity

A natural hub for trade, logistics and travel, its world-class international airport and well-developed seaports connect Cebu to both domestic and global markets. Infrastructure developments further strengthen this advantage, including the Cebu-Cordova Link Expressway (CCLEX), the planned Metro Cebu Expressway, and the continued expansion of Mactan-Cebu International Airport. These projects improve mobility, reduce travel time, and enhance the overall ease of doing business in the region.

Diverse and growing economy — Cebu City serves as a major economic powerhouse in the Visayas, supported by thriving industries such as information technology, tourism, retail and manufacturing. The presence of IT parks and business process outsourcing companies has created employment opportunities and attracted both local and foreign investors. At the same time, the growth of multiple business districts ensures that the economy is not dependent on a single sector. According to the Philippine Statistics Authority’s 2023 Provincial Product Accounts, Cebu Province ranks as the second-largest provincial economy in the Philippines, highlighting its strong and consistent performance.

Tourism hotspot — Known for its pristine beaches, world-class diving spots and rich cultural heritage, the island presents significant opportunities in hospitality, resorts, and short-term rentals. Visitors can enjoy iconic delicacies such as lechon, puso, humba and dried mangoes, while exploring cultural landmarks like the Basilica Minore del Santo Niño and participating in vibrant festivals such as Sinulog. The presence of globally recognized accommodations, including Dusit Thani Mactan, further elevates Cebu’s profile as a premier destination.

Real estate potential — Ongoing infrastructure projects and urban expansion are driving demand for residential, commercial and mixed-use developments. Developers are increasingly focusing on creating accessible, convenient spaces located near schools, transport hubs, and business districts. This steady demand makes Cebu an attractive option for long-term property investments, whether for rental income or capital appreciation.

Business-friendly advantages —Compared to Metro Manila, operating costs are generally lower, while access to a skilled and adaptable workforce remains strong. The region’s expanding infrastructure supports business growth, particularly for startups and companies looking to scale. Beyond these practical benefits, Cebu’s culture of warmth and hospitality creates a welcoming environment for investors and entrepreneurs, helping build trust and long-term partnerships.

From the time it first drew Portuguese explorer Ferdinand Magellan, Cebu has been a place of opportunity. Today, its continued growth and expanding potential make it a compelling choice for investors seeking a dynamic and promising future outside Metro Manila.