Women entrepreneurs shine at SM Supermalls this Women’s Month
CELEBRATING women-led MSMEs: (From left) Irene Boey Lin Fong, chairperson of AWEN Singapore; Toukta Chounramany, Focal Point of AWEN Laos; Rhoda Caliwaran, chairperson of WomenBizPH, Maika Nurhayati, Focal Point of AWEN Indonesia; Baby Montemayor, Trustee of Women Biz PH Davao; Mylene Abiva, Trustee of WomenBizPH, Mr. Lin Fong and Russel Aldaba, SAVP for Marketing in Mindanao of SM Supermalls.
Photographs courtesy of SM SUPERMALLS
Women-led businesses took center stage as the WomenBizPH Trade Fair successfully opened at SM Lanang Premier from 12 to 14 March, celebrating the creativity, resilience and growing impact of Filipina micro, small and medium enterprises (MSMEs).
Organized by WomenBizPH in partnership with SM Supermalls, the three-day trade fair brought together inspiring women entrepreneurs showcasing a vibrant mix of proudly local products — from artisanal pastries and handcrafted accessories to healthy snacks, woven apparel, delicacies and wellness products.
More than just a marketplace, the event highlighted the powerful stories behind the brands, demonstrating how women entrepreneurs continue to transform passion into purpose and innovation into livelihood opportunities.
Inspiring stories behind Women-led MSMEs
Behind every product on display is a powerful story of determination, innovation and purpose. Across the country, women entrepreneurs continue to transform challenges into opportunities, building businesses that uplift communities and preserve Filipino craftsmanship.
SUSTAINABLE fashion takes the spotlight as women-led brands present handcrafted apparel that celebrates Filipino craftsmanship and modern design.
Empowering artisans through creativity
Sustainable and timeless — these two words define the aesthetic of Sassy’s Creation Enterprise. By blending heritage weaving techniques with contemporary design, Sassy’s Creation produces ethically curated fashion staples designed for “EveryBODY,” using upcycled fabrics and locally sourced weaves that reflect both sustainability and style.
Behind every Sassy piece are the skilled hands of women artisans, including home-based mothers and women from the Bureau of Jail Management and Penology in Antipolo, Rizal, who carefully craft each item with dedication and pride.
Through these collaborations, the brand provides meaningful livelihood opportunities while celebrating Filipino craftsmanship.
For the founder of Sassy’s Creation, entrepreneurship is not only about building a brand — it is also about uplifting communities. “Our goal is not only to create meaningful products but also to support local artisans and weaving communities across the country,” she said.
By working closely with weaving communities and showcasing their handcrafted pieces through trade fairs and retail platforms, Sassy’s Creation continues to help preserve traditional Filipino crafts while bringing them into today’s lifestyle and fashion landscape. Discover their products on Instagram: @sassyscreationph.
