Highlands Gold continues to redefine the standard for premium pantry staples with its latest campaign. Featuring its partnership with three of the most influential figures in the Filipino food scene today — chef Francis Tolentino, chef JP Anglo and chef Amanda Hao, they are coming together to show how high-quality ingredients can transform comfort food into truly special dining experiences at home.

The new campaign spotlights how these Michelin-recognized chefs use the premium quality of Highlands Gold, made with Angus beef, to transform familiar comfort dishes into refined and indulgent experiences. By bridging the gap between accessible home dining and elevated culinary excellence, Highlands Gold demonstrates that premium quality is accessible for any meal of the day.

Tolentino, the visionary behind the Michelin-selected restaurant Taupe, brings his expertise in contemporary cuisine to the brand. Joining him is Anglo of Sarsa, a Michelin Bib Gourmand award recipient, celebrated for his mastery of Filipino flavors. Rounding out the trio is Hao at Seva, a Michelin-Selected restaurant, known for her innovative approach to New American dishes.

Every meal becomes more special and elevated with Highlands Gold. Offering a curated selection including Highlands Gold Corned Beef (available in original and Chili Garlic), Highlands Gold Beef Franks and Highlands Gold Beef Patties, this commitment to quality means that every serving is premium-made with angus beef, which creates a delicious, beefy and juicy versatile favorite for any time of day.

Bernice Ilacad-Jalgalado, vice president for Marketing of CDO Foodsphere, expressed the brand’s vision for this collaboration: “When the country’s esteemed chefs choose Highlands Gold for their own dishes, it speaks volumes about the quality we’ve achieved. This partnership is a natural fit as it showcases a product that is refined enough for a chef’s creation, yet remains a comforting favorite that Filipino families can enjoy at home. With Highlands Gold, we want to bring premium taste to everyday meals — an accessible indulgence that allows more Filipinos to experience quality without compromise.”

This campaign invites everyone to experience a more indulgent version of their favorite comfort food. Highlands Gold remains dedicated to serving the “Angus beef difference” to every Filipino table, ensuring that every serving is filled with premium flavor and care.