Philippine auto sales slowed in January, but industry leaders say the numbers remain in line with expectations after a strong year-end finish.

Data from the Chamber of Automotive Manufacturers of the Philippines Inc. and the Truck Manufacturers Association show that total industry sales reached 35,053 units in January 2026.

That figure is 26 percent lower than December’s 47,371 units and 10 percent below January last year.

CAMPI president Jose Maria Atienza said a dip in the first month of the year is typical. He noted that December 2025 posted the highest December sales record since 2017, which raised the base for comparison.

He added that January’s level still keeps the industry on track toward its target of more than 500,000 units for 2026.

CAMPI and TMA members accounted for 33,696 units sold during the month.

Despite a decline in both the passenger and commercial vehicle main categories, CAMPI sees a bright spot in the continuous growth in the electrified segment.

CAMPI and TMA members sold 2,610 electrified vehicles (xEVs) in January 2026, higher than the 1,600 sold in the same month last year. This number represents 7.75 percent of the total CAMPI-TMA vehicle sales.

In terms of market share per brand for January 2026, Toyota captured 48.51 percent, followed by Mitsubishi at 20.78 percent, Suzuki at 4.88 percent, Nissan at 4.72 percent, and Ford at 3.77 percent.