Love, luck, and luxe-for-less collide this February as SM North EDSA brings back its biggest Great Northern Sale, running from Feb. 11 to 15. Shoppers can enjoy discounts of up to 70% across retail, tech, beauty, and more.

“What makes this year extra special? The sale period lines up with Chinese New Year and lands just in time for Valentine’s Day, creating a rare triple treat of celebrations, savings, and feel-good vibes,” the mall said.

Shoppers can maximize their experience with the Duon Wayfinding app, which provides real-time indoor navigation and highlights merchants offering Great Northern Sale deals.

After scoring gifts, couples can enjoy desserts, coffee, or meals at popular spots like Conti’s, Aperitif Cafe, Mary Grace Cafe, Genki Sushi, Mango Tree Cafe, Pizzulu, and Craft Coffee Roastery PH.

For Chinese New Year celebrations, diners can enjoy symbolic dishes for wealth and longevity at David’s Tea House, Gangji Produced Hongkong Cafe, Yummy Dumplings, Du Hsiao Yueh, Tiong Bahru, Ninepot, Din Tai Fung, TuanTuan Kitchen PH, Panda Express, and Tim Ho Wan.

“This February, SM North EDSA turns shopping into a full-on celebration of love, luck, and massive savings. With the Great Northern Sale, Chinese New Year, and Valentine’s Day all coming together, it’s the perfect moment to shop smart, eat well, and celebrate in style without breaking the bank at your most loved SM mall in the north,” the mall said.