KFC launches KBBQ Fest

KFC Philippines has rolled out its KBBQ Fest this January, introducing Korean-inspired flavors to its signature fried chicken offerings nationwide.

The limited-time promotion features KBBQ Flavor Shots — bite-sized crispy chicken pieces coated in smoky-sweet Korean barbecue seasoning — aimed at consumers looking for quick, snackable meals. The menu also includes Shots with KBBQ Dip, pairing crispy chicken with a savory-sweet Korean  barbecue sauce.

The campaign is being fronted by Juan Karlos and Adie, who are featured in promotional content highlighting the new products across social media platforms.

KFC said the collaboration with the two artists is meant to connect with younger consumers, combining music, pop culture, and  food in a campaign centered on “real chicken” and bold flavors.

The KBBQ Fest items are available nationwide for dine-in, takeout, and delivery, as well as through the KFC mobile app.