As they are having a hard time bringing their products to the global stage because of logistical challenges, the furniture sector now seeks support from the government amid the high costs of international promotion, as industry players look for more overseas markets to boost export growth.  

According to Myrna Bituin, trustee for the furniture sector of the Philippine Exporters Confederation Inc. (PHILEXPORT), exporters foresee a flat trajectory for 2026, similar to 2025, with manufacturers’ production down by 50 percent as the world is “not doing very well.”

“Some (exporters) say the local market is very good. But the export (market) is different; that’s really our target. So, I think it is something that we should be worried (about), and we are looking to the government aside from PHILEXPORT,” she said in mixed English and Filipino.

“We really need their help, even just on the promotion. We’re not asking for help in our factories, but promotion is very, very expensive because you have to be at the marketplace,” Bituin added. 

Further, she said exporters must participate in an international trade fair a minimum of three times to build trust, credibility, and market presence. 

She added that attending shows abroad is imperative to promote products and generate orders, especially as the market share of the furniture sector to total exports has declined from 12 percent to around 7 percent.   

The sector’s group head also underscored the importance of continuous product development.

“That’s the key. When the buyer comes, you have something new to show,” she said. “You have to always be aware of the market trends, that’s important. And then productivity level ng company — that’s the key.” 

RAFFY AYENG