Ethical iGaming gets boost

Buenas PH, the licensed e-casino operator under HHR Philippines Inc (HHRPI), has been named the presenting partner of YGS Live’s Battle of the Streamers, a partnership that builds on the strong momentum created during the recent launch of YGS Live, a next-generation iGaming broadcast platform founded by e-sports pioneer Julius “Banoobs” Mariano.

Buenas PH is backed by strong corporate leadership that firmly establishes its position in the iGaming and entertainment industry.

HHR Philippines is venture-backed by publicly listed Pacific Online Systems Corporation (POSC), led by Willy Ocier, who serves as Chairman of Belle Corporation.

Belle Corporation is SM Investment’s major developer of leisure and tourism destinations built to support the growth of PAGCOR’s Entertainment City.

The corporate foundation strengthens Buenas PH's credibility and long-term direction as it grows in the regulated iGaming sector.

The Battle of the Streamers is the flagship program of YGS Live, powered by Pragmatic Play and streamed through the soon-to-be-launched Loco Live platform, bringing together the country’s top iGaming creators in a weekly competition featuring an P11 Million prize pool.

As one of the first major events to debut on Loco Live, the program showcases the platform’s commitment to high-quality, responsible, and community-driven iGaming content. It also reinforces YGS Live’s advocacy for responsible iGaming by discouraging creators from promoting unlicensed or scam platforms.

“Through this partnership, Buenas PH supports a mission that elevates Philippine iGaming to a safer and more responsible environment,” said Julius “Banoobs” Mariano, Founder of YGS Live. “Our creators have influence. We want that influence to help shape a healthier culture for fans and players.”

Industry reports have highlighted Pacific Online’s active participation in the growth of regulated online gaming in the Philippines, including its involvement in HHR Philippines and the Buenas operator. These developments strengthen confidence in the company’s long-term direction as a regulated and ethical player in the e-casino sector.

As the presenting partner, Buenas PH takes a central role throughout the Battle of the Streamers program, which runs every Saturday and culminates in a grand finals event on January 18, 2026, at City of Dreams Manila.

The event combines high-stakes matches with interactive community segments, along with three million pesos in community giveaways for fans and viewers.

YGS Live continues to position itself as a broadcast network dedicated to responsible, community-driven iGaming content.