Globe touts AI push at ASEAN digital summit

Globe joined regional leaders at the Digital Nation Summit 2025, where officials and tech executives from across ASEAN tackled how artificial intelligence, data, and digital ecosystems are reshaping the region’s economy.

Speaking for the company was Anton Bonifacio, Globe’s chief artificial intelligence officer and chief information security officer.

In his keynote, “Building an AI-Powered Globe: How Internal AI Transformation Drives Ecosystem Value,” Bonifacio said the company’s effort to modernize begins inside its own walls.

He described Globe’s AI strategy as a methodical shift built on stable architecture, agile development, and strict governance frameworks — all tied together with what he called “people empowerment.”

Bonifacio said the company’s approach is meant to keep innovation grounded and safe. “Our campaign at Globe is simple: you have to be safe to innovate,” he said.

“We want to give every employee, from developers to frontliners, the tools and freedom to solve real problems through AI.”

He likened Globe’s AI system to a “shared kitchen,” where teams work with common tools and guardrails rather than building isolated systems. “Businesses are hungry,” he said.

“Maybe they want Chinese food, maybe they want more product, or maybe they want steak. Imagine if we have to build a separate kitchen with separate components and separate appliances engaging different partners. We’re going to wake up in the same nightmare that we are in now where you’ve got vendor lock-in and overlapping technologies.”

The analogy underscored his point: shared, flexible infrastructure prevents fragmentation and helps innovations scale more easily.

Bonifacio added that the long-term plan is not just internal modernization but collaboration with customers, who he said may eventually be able to “co-create in the same kitchen,” turning AI into a shared space for industries to build solutions together.

Globe’s presence at the summit highlights its push to define responsible AI use in the region. The company’s AI Group focuses on enterprise applications and long-term strategic investments meant to keep systems ethical and scalable.