Christmas launch amplifies hope and compassion, opening gateways for generosity rooted in the heart of the season
The Spirit of Christmas is rooted in compassion and goodwill SM Cebu's special Christmas presentation titled "A Royal Christmas: Unwrapping the Gift of Grace and Hope" features a touching story of kindness and generosity, pointing back to the true meaning of the holiday season.
Hope shines brightest even in the darkest times As SM Malls across the Philippines light up in green as a symbol of support and hope for Cebu, SM Supermalls President Steven Tan calls to remembrance how even in the hardest times there will always be help to recover, rebuild, and hope.
All SM Malls Unite for Cebu SM Prime Vice President and Special Assistant to the Chairman of the Executive Committee Marissa Fernan (center) on behalf of SM Supermalls honors Cebu and Mabolo’s first responders for their dedication and compassion during the SM City Cebu Christmas launch.
SM Cebu launched its Christmas celebration on November 13 with the theme “Unwrapping the Gift of Grace and Hope,” highlighting the season’s spirit of giving and compassion. During the Christmas tree lighting, SM Supermalls President Steven Tan also introduced “SM Supermalls Unites for Cebu,” urging SM malls nationwide to support the region’s recovery after recent devastation.
The program featured an original musical production and paid tribute to local first responders, volunteers, and everyday heroes who served those affected in Mabolo.
In his message, Tan stressed the deeper meaning of the season: “This evening marks more than the start of Christmas at SM — it’s a time to reflect, give thanks, and share hope.”
At the same time, five SM malls—SM Aura, SM Megamall, SM Mall of Asia (including the MOA Globe), SM Seaside Cebu, and SM Lanang—lit their façades in vibrant green, symbolizing hope and unity for Cebu’s recovery. Tan dedicated the unified display to communities that embody resilience and faith.
To extend the spirit of giving, SM launched collective relief efforts with LGUs, partner groups, SM Foundation, and SM Cares. Through Operation Tulong Express, 8,000 Kalinga packs containing essential goods were distributed, and donation booths were set up in all SM malls.
SM City Cebu, through SM Supermarket, also honored first responders by turning over 200 assistance packs to agen,cies including CCDRRMO, BFP Mabolo, PNP Mabolo, and Barangay Mabolo’s disaster response and welfare teams.
Tan closed with a call for unity and compassion: “Let’s continue to give not only gifts, but our time, compassion, and love. At the heart of Christmas is the joy of lifting others up.”
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