Selena Gomez’s Rare Beauty hits a stunning $2.7 billion value
Selena Gomez for Rare Beauty.
Photograph courtesy of Rare Beauty
While many celebrity beauty ventures falter, Selena Gomez’s Rare Beauty continues to soar.
According to Fortune, the brand is valued at an estimated US$2.7 billion. Its success stems from both viral bestsellers: Soft Pinch Liquid Blush, a global Sephora hit, and Gomez’s authentic advocacy for mental health through the Rare Impact Fund, which aims to raise $100 million over the next decade.
Since its 2020 debut, Rare Beauty has expanded into body care and fragrance, including a customizable eau de parfum collection, while amassing over 13 million followers across Instagram and TikTok.
Despite speculation about a possible sale, Gomez told Fortune’s Most Powerful Women Summit, “I’m not ready. I love what we do and I don’t want it to change.”