Eton Properties Philippines Inc. and the University of the East (UE) officially broke ground at the UE Eton Laguna Campus in Sta. Rosa, Laguna, marking the university’s first campus in the South and a major milestone within the 600-hectare Eton City township.

The new development fulfills a long-standing vision to make Eton City not only a premier residential and commercial hub, but also a center for education and innovation in Southern Luzon.

“When I revisited the Eton City masterplan, I saw how important it was to move the UE campus forward,” said Kyle C. Tan, president and chief executive officer of Eton Properties. “I reached out personally to the UE Board because I believe this partnership could help shape how communities grow in the South.”

Strategically located within Eton City, the UE Eton Laguna Campus is envisioned to nurture future leaders and professionals while contributing to the sustained economic growth of Sta. Rosa and nearby areas.

“From the start, Eton Properties believed that a great community is not built on structures alone,” Tan added. “It grows stronger when it includes access to quality education.”

The project underscores Eton Properties’ long-term commitment to purposeful and sustainable development, placing education at the core of its township model. The partnership between Eton Properties and UE highlights how corporate vision and academic excellence can work hand-in-hand to create communities where people can live, learn and grow together.

Following the groundbreaking ceremony, guests gathered at Elements in Eton City, which now officially serves as the township’s dedicated events venue beside South Lake Village.

“The UE Eton Laguna Campus means so much to the company,” Tan said. “It is more than just a project; it is a promise coming to life for the community.”