The VIYLine MSME Caravan is making its next stop at SM City Cabanatuan from July 16 to 22, continuing its mission to support and empower Filipino micro, small, and medium enterprises (MSMEs) across the country.

Following successful events in SM malls across Dasmariñas, Bacoor, San Pablo, Santa Rosa, Calamba, and Fairview, the traveling caravan, powered by VIYLine Group of Companies in partnership with SM Supermalls, showcases a diverse lineup of emerging local brands in beauty, food, fashion, wellness, and more.

Mallgoers in Cabanatuan can expect to discover thoughtfully made products and connect with passionate entrepreneurs who represent the heart and hustle of local communities.

“Through the VIYLine MSME Caravan, we’re able to open doors for local businesses to thrive by giving them prime mall exposure and opportunities to connect with more customers,” said Joaquin San Agustin, executive vice president for marketing at SM Supermalls. “We’re proud to bring this initiative to more regions and keep the support for MSMEs growing strong.”

More than just a pop-up market, the caravan celebrates Filipino creativity and resilience. Visitors can look forward to special deals, interactive booths, and surprise appearances that promise an inspiring and memorable experience.