Power Mac Center (PMC), the country’s premier Apple partner, is making a strategic push into island economies with the opening of its first-ever branch in Siargao, a move seen to boost tech accessibility and support digital-driven lifestyles in one of the Philippines’ most popular tourist destinations.

Located at the AKAW Lifestyle Complex, The Loop by Power Mac Center will offer a wide range of Apple and Android-powered devices and accessories — catering to both locals and the growing population of digital nomads, freelancers and entrepreneurs who have made the surfing capital their remote work base.

“Our presence in Siargao Island signifies our intent to meet our customers where they are and provide the kind of support they require,” PMC director for Marketing and Product Management Joey Alvarez said.

“We continue to expand our network in the different regions to help improve access to essential tech services and empower communities to maximize innovation for a better life.”

Expanding the tech ecosystem beyond cities

The new store marks PMC’s third location in the Caraga Region, following branches in Butuan City, and reflects a broader trend of retail and service expansion into rural and island economies to support digital transformation and regional growth.