Century Pacific renews P14-B Vita Coco deal
‘We value our long-standing relationship with Vita Coco – a win-win partnership that has grown meaningfully over the past decade.’
Daily Tribune‘We value our long-standing relationship with Vita Coco – a win-win partnership that has grown meaningfully over the past decade.’
Listed food and beverage firm Century Pacific Food Inc. (CNPF) has renewed its partnership with global coconut water brand The Vita Coco Company Inc. for another five years under a P14-billion deal.
The company said in a stock exchange disclosure on Monday that the agreement, which takes effect in January 2026, will support approximately 4,500 manufacturing jobs in General Santos, Mindanao.
“We value our long-standing relationship with Vita Coco — a win-win partnership that has grown meaningfully over the past decade,” Noel Tempongko Jr., vice president and general manager of CNPF’s OEM Coconut business, said.
“We are pleased to extend our collaboration and look forward to scaling our collective impact across both our businesses, our consumers, and the communities we serve.”
In a separate agreement signed in 2024, CNPF and Vita Coco committed to an additional 90 million liters over a five-year period.
1.5K jobs in MisOcc
The deal led to new capacity investments by CNPF, including the acquisition of Coco Harvest Inc., and resulted in the creation of more than 1,500 new jobs in Misamis Occidental.
CNPF entered the coconut business in 2012 through its partnership with Vita Coco, which has since become one of its largest customers.
With rising demand driven by health and wellness trends, CNPF expanded its capacity by 50 percent in 2022 to keep pace with growing volume requirements.
“We are pleased to continue our long-term partnership with Century Pacific,” said Jonathan Burth, chief operating officer of The Vita Coco Company.
“Our organizations share a common mission around quality, sustainability and community impact — and together, we look forward to driving innovation, fueling growth, and creating lasting positive change.”
In 2022, CNPF, in collaboration with GCash and HOPE, completed the donation of 1 million coconut trees in Mindanao and subsequently launched a follow-up program through its Coco Mama brand.
Vita Coco, on the other hand, launched the “Seedlings for Sustainability” program in 2023, pledging up to 10 million coconut trees globally by 2030.
To date, the two companies have supported over 10,000 smallholder farmers and donated more than 1 million coconut seedlings.
